The Real Estate Agents’ Guide to Instagram Marketing
With daily users, an average of 95 million posts, and 4.2 billion likes per day, Instagram has grown to become one of the most popular social media platforms across many industries—and real estate is no exception.
But standing out on the platform is more than just posting pretty pictures. Instagram for real estate is about connecting with buyers by showing them content—organic and promotional—that matches the type of property they aspire to own. Using Instagram to do this helps you get the attention of buyers and turns them into prospective customers by showing them you understand what they want.
It’s a lot to juggle, but it’s doable. Here’s how to get started.
Using a personal Instagram account for real estate
To attract more prospects start by using your own personal Instagram account. Just update your profile description to include that you’re a real estate agent along with your personal interests and hobbies. Then start posting your property listings along with your other posts of family and friends.
Just as with posts on Facebook, you can also boost posts on Instagram. Time these boosts to run at the same time on Facebook to maximize your reach.
Notice that at the top right of the screen there’s now a graph icon for you to access data and analytics.
By switching from a personal page to a business account, you get access to data to see who’s browsing your page, what visitors are clicking on, and more. This helps you understand your audience better so that you can offer up more relevant content.
A business account gives you more insights than merely seeing who your followers are. The detailed analysis helps you tailor your content and offer even more value to your audience.
Saving time with IG through Boost
In order to stay top of mind with your audience on Instagram, you have to post at minimum once a day. This is time-consuming and, even with scheduling apps like Hootsuite, you still have to take the time to create content and then schedule it. Add manually creating ads to this and you’ll soon find yourself short on time to do anything other than maintain your social media accounts.
Fortunately, there’s an easy way to promote your listings on Instagram and still have time left over—HomeSpotter’s Boost app.
Every time a new listing hits the market, Boost automatically creates a new ad that will appear on Instagram (and Facebook) and attract new prospects and educate current customers.
Boost automatically pulls in property images, pricing information, listing details, and your contact information to create ads.
Just like when you create an ad manually, you can tell Boost what to optimize the ad for. For example, you can choose leads, promotion, or something else.
Here’s how it works:
Every time a new ad is created, you have eight hours to log into your Boost dashboard to edit or cancel the ad before it runs live.
Use some of the images from your Instagram feed to create cohesion between your Instagram feed and the ad. Once live, Boost will provide real-time data on ad clicks, engagement, and views.
New ads run for seven days by default, but you can buy bigger plans for ads to run longer. Match Instagram and Facebook ads to run at the same time. Running Facebook ads for two weeks keeps it top of mind before users stop noticing it, so choose Boost’s two-week package so that your Instagram ads match this.
Running Instagram and Facebook ads at the same time, instead of just focusing on one platform, ensures that ads get in front of more of the target audience.
When prospects click on your ad, they’re taken to a custom landing page created by Boost. You don’t have to create your own.
With Boost you save a lot of time creating ads that get noticed and encourage prospects to contact you. To learn more about how Boost can help your next ad campaign, head over to our Boost homepage.
Get creative with your feed and ads
Instagram is a powerful platform to connect and engage with buyers and sellers. With stunning visual, targeted content, you’re more likely to build a large following, get prospects excited, and win more sales.
Once you’ve figured out your audience and the types of ads and images that resonate with them, get creative with the types of images you post. Try different types of images, and even videos, to see what gets the most engagement and run with it.
The more you experiment, the more engaging your Instagram feed will be. People will want to come back to see what’s new and continue supporting your business.